Targeted, custom direct mail delivers the kind of patients you want!
Probably more dollars have been wasted for direct marketing programs that didn’t work because they were set up to fail. At Hycomb, we’ve designed a direct mail program for dentists that’s proven to succeed. Targeted mailings are the only way to go.
Direct mail is successful when it gets noticed in the right mailbox, includes an attractive offer, and motivates your target audience to call for an appointment. That’s why we purchase a customized list based on your practice demographics in order to focus on the patients you want to attract, including affluent families, middle income neighborhoods, or senior citizens. Then we do the professional design and copywriting that will bring in not just quantity, but quality patients.
Go with a direct mail program that works
People need to see your message several times before they pick up the phone. And our experience has shown that a well-conceived campaign of three mailings to the same target works best:
- The first mailing is a letter of introduction with an offer of your choice.
- The second and third mailings are copies of our patient newsletter, Oracle, that is customized to your practice’s services and interest. These two mailings repeat the offer that was made in the letter.
- Or you may choose to send our professional dental postcards, customized just for you.
Get more bang for your buck
To make your direct mail truly cost-effective, we send the same newsletter to your patients that we send to the targeted direct mail group. Thanks to the economy of printing both batches at once, you get a lot more bang for your buck, reaching your patients as well as your target group.
It’s easy to track your results
Your front office staff tally the source of all new referrals, so you can track the responses and calculate the success of your mailing. Remember to measure your return in dollars, not just percentages. Even a 1/2% response means a significant return on your investment.
In today’s competitive environment, a regular mailing to a targeted group in the practice area is an essential step in acquiring new patients.